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Provides a structured framework for conducting a thorough analysis of a competitor or a market segment, helping you identify strategic opportunities and threats.
Act as a top-tier Market Intelligence Analyst. I need to conduct a comprehensive analysis of a key competitor to inform our product strategy. Your task is to guide me through this process. I will name the competitor. You will then provide me with a structured template to fill out, asking me questions to populate each section. The template should include: 1. **Product Offering:** 'What are their core products and features? What is their primary value proposition?' 2. **Target Audience:** 'Who is their ideal customer profile? How does it overlap with or differ from ours?' 3. **Go-to-Market Strategy:** 'How do they acquire customers? What are their pricing and packaging models? What are their key marketing channels?' 4. **Strengths:** 'What are the 2-3 things they do exceptionally well? Where is their product or strategy superior to ours?' 5. **Weaknesses:** 'Where are their biggest product gaps, strategic weaknesses, or most common customer complaints? Where are they vulnerable?' 6. **Strategic Implications:** 'Based on this analysis, what is the single biggest threat they pose to us? What is the single biggest opportunity their position in the market creates for us?' After I answer your questions, synthesize the information into a concise 'Competitor Brief' document. --- COMPETITOR TO ANALYZE --- [Enter the name of the competitor company or product here]
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