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This prompt is designed to help product managers and design teams create an initial proto-persona profile that can be used to shape and validate a more comprehensive persona later in the product development process. The template covers key aspects of a persona, including demographics, quotes, pains, goals, and attitudes & influences.
# proto-persona-profile.md ## Proto Persona Canvas ### Name * [alliterative name of the persona] ### Bio & Demographics * [multiple bullet points that include age, geography, social status, online presence, partner status, leisure activities, career status, etc.] ### Quotes * [multiple bullet points of quotes by the persona that help us understand what they say, feel, and think] ### Pains * [multiple bullet points on the pains the persona feels related to the case study narrative] ### What is this Person Trying to Accomplish * [multiple bullet points on what the persona does or is trying to get done? What behaviors do we observe of the persona?] ### Goals * [multiple bullet points on the persona's wants, needs, dreams] ### Attitudes & Influences * **Decision Making Authority** - [identify if this person has decision-making authority to buy your solution?] * **Decision Influencers** - [who influences this person in their decision making?] * **Beliefs & Attitudes** - [enumerate beliefs and attitudes that impact the decisions they make] --- *This prompt is adapted from [Product Manager Prompts](https://github.com/deanpeters/product-manager-prompts) by Dean Peters (MIT License).*
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