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Create a comprehensive list of KPIs for measuring the success of new features, including engagement, adoption, and business impact metrics.
# Identify Key Performance Indicators (KPIs) for Features Act as a Product Manager identifying KPIs for measuring feature success. ## Feature Context - **Feature Name**: [Feature name] - **Feature Description**: [What the feature does] - **Target Users**: [User segments] - **Primary Goal**: [Main objective] ## KPI Framework ### 1. Adoption Metrics - **Feature Adoption Rate**: [% of users who use the feature] - **Time to First Use**: [Average time from signup to first use] - **Feature Discovery Rate**: [% of users who discover the feature without prompts] - **Return Usage**: [% of users who use the feature more than once] ### 2. Engagement Metrics - **Daily/Monthly Active Users**: [DAU/MAU for the feature] - **Session Frequency**: [How often users interact with the feature] - **Session Duration**: [Average time spent using the feature] - **Feature Completion Rate**: [% of users who complete core actions] ### 3. User Satisfaction Metrics - **Net Promoter Score (NPS)**: [Customer satisfaction score] - **Feature-Specific Satisfaction**: [Survey scores for this feature] - **Customer Support Tickets**: [Number of tickets related to this feature] - **User Feedback Sentiment**: [Positive/negative feedback ratio] ### 4. Business Impact Metrics - **Revenue Impact**: [Revenue attributed to this feature] - **Conversion Rate**: [% of users who convert after using feature] - **Retention Impact**: [Change in user retention] - **Customer Lifetime Value (CLTV)**: [Increase in CLTV] ### 5. Performance Metrics - **Feature Load Time**: [Technical performance] - **Error Rate**: [% of errors encountered] - **Success Rate**: [% of successful feature uses] - **API Response Time**: [Backend performance] ## Recommended KPIs by Goal Type **If Goal is User Engagement**: - Primary: Daily Active Users (DAU) - Secondary: Session Frequency, Feature Completion Rate **If Goal is Revenue**: - Primary: Revenue Impact, Conversion Rate - Secondary: Customer Lifetime Value, Feature Adoption Rate **If Goal is User Satisfaction**: - Primary: NPS, Feature-Specific Satisfaction - Secondary: Support Tickets, User Feedback Sentiment **If Goal is Adoption**: - Primary: Feature Adoption Rate, Time to First Use - Secondary: Return Usage, Feature Discovery Rate ## Implementation Plan **Tracking Setup**: - [ ] Identify analytics tools needed - [ ] Set up event tracking - [ ] Configure dashboards - [ ] Define baseline metrics **Monitoring Schedule**: - [ ] Daily: Critical metrics (adoption, errors) - [ ] Weekly: Engagement and performance metrics - [ ] Monthly: Business impact and satisfaction metrics **Success Criteria**: - [ ] Define target values for each KPI - [ ] Set thresholds for alerts - [ ] Define review cadence
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