Identify KPIs and OKRs for Product Managers

Create KPIs and OKRs for measuring product success, including user engagement, feature adoption, and business impact.

Last updated: November 6, 2025

product

Product Manager

kpis

okrs

# Identify KPIs and OKRs for Product Managers Act as a Product Manager identifying KPIs and OKRs for product success. ## Product Context - **Product**: [Product name] - **Quarter**: [Q1/Q2/Q3/Q4] - **Primary Goal**: [Main objective] ## Key Performance Indicators (KPIs) ### 1. User Engagement Metrics - **Daily Active Users (DAU)**: [Number of daily active users] - **Monthly Active Users (MAU)**: [Number of monthly active users] - **DAU/MAU Ratio**: [Engagement health indicator] - **Session Frequency**: [Average sessions per user] ### 2. Feature Adoption Metrics - **Feature Adoption Rate**: [% of users using new features] - **Time to Value**: [Time from signup to first value] - **Feature Stickiness**: [% of users returning to features] - **Power User Rate**: [% of users using advanced features] ### 3. Business Metrics - **Monthly Recurring Revenue (MRR)**: [Recurring revenue] - **Customer Acquisition Cost (CAC)**: [Cost to acquire customers] - **Customer Lifetime Value (CLTV)**: [Total customer value] - **Conversion Rate**: [% of users converting] ### 4. Product Health Metrics - **Net Promoter Score (NPS)**: [Customer satisfaction] - **Churn Rate**: [% of users leaving] - **Retention Rate**: [% of users retained] - **Support Ticket Volume**: [Number of support requests] ## Objectives and Key Results (OKRs) ### Q[Quarter] Objective: [High-level product goal] **Key Result 1**: [Measurable product outcome] - Baseline: [Current value] - Target: [Goal value] - Progress: [Current progress] **Key Result 2**: [Measurable business outcome] - Baseline: [Current value] - Target: [Goal value] - Progress: [Current progress] **Key Result 3**: [Measurable user outcome] - Baseline: [Current value] - Target: [Goal value] - Progress: [Current progress] ## Recommended OKRs by Focus Area **Focus: User Growth** - Objective: Increase active user base and engagement - KR1: Increase MAU by 25% - KR2: Achieve DAU/MAU ratio of 40%+ - KR3: Increase session frequency by 20% **Focus: Revenue Growth** - Objective: Drive revenue growth through product improvements - KR1: Increase MRR by 30% - KR2: Improve CLTV/CAC ratio to 3:1 - KR3: Increase conversion rate by 15% **Focus: Product Quality** - Objective: Improve product satisfaction and reduce churn - KR1: Achieve NPS score of 50+ - KR2: Reduce churn rate by 20% - KR3: Improve retention rate to 90%+

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