Designers

Personas are a core UX tool, but they are often created poorly, focusing on irrelevant demographic data. A valuable persona focuses on goals, motivations, behaviors, and pain points.

Enterprise UX is not consumer UX. It is defined by high data complexity, the need for efficiency for expert users, and user "journeys that could wrap a building".

Designers often use "Lorem Ipsum" as placeholder text, but the copy is a critical part of the design. "UX Writing" is a specialized skill, especially for complex enterprise apps.

This is a massive cross-functional bottleneck. Designers and developers "speak different languages". Developers frequently receive designs that are "missing screens or logic" and lack context for interaction, errors, or edge cases.

The designer conducts user interviews but is then left with hours of transcripts or raw notes. The challenge is finding the patterns and "key themes" in this unstructured, qualitative data.

Create comprehensive design system documentation that enables consistent design implementation.

Synthesize user research data into actionable insights and design recommendations.

Ensure smooth design-to-development handoff with comprehensive specifications and clear communication.